The End

Agency Network: 
October 2009

Print advertisment created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Navigation and entertainment in one.

Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann

Comments (16)

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Marlus Lau's picture
Marlus Lau
Activity Score 1808

I don´t get it.

talkingisfree's picture
Activity Score 2712


mikeelrapido's picture
Activity Score 1929



Szychowski's picture
Activity Score 89

Nice idea

khalu's picture
Activity Score 30

? ??????

Guest's picture

I think that "the end" is the end of a movie (entertainment) and "the end" of the road/trip (navigation).

dthlb72's picture
Activity Score 545

... and just reach home.

Hellas's picture
Activity Score 1172

i get it but the idea is too forced. from looking at this ad what i think at first is that these people finally found their dream house. the end.

"I don't live in Greece, Greece lives in me..."

AmigoInvisible's picture
Activity Score 195

Lovely idea, but like it has been pointed out, so-so execution. Is this even a house that someone who owned a Mercedes would live in?

AmOgodzzz's picture
Activity Score 826

Yeah, this idea's a bit weak. Tries too hard and the payoff is a disappointment.

miko1aj's picture
Activity Score 3086

Oh c'mon. It's great ad, great campaign. It's obviously not created for festivals and it's simple and clear. Very memorable and witty. Congrats for the team.

Guest's picture

neither simple nor clear !! I rly can't get it until now!!!!!! I think maybe he means that this is the END because they have no mercedes in the parking?

AmigoInvisible's picture
Activity Score 195

This is what I gather from the execution: The "Splitview" (assuming this is a screen inside the car) provides both navigation and entertainment. Hence the rearview camera (navigation while parking) and the old-school "End" title (entertainment).

If so, I stand by my initial opinion—good concept and so-so execution (and I think it may be as simple as changing the background photo).

rolling.stone's picture
Activity Score 2741

Idea is OK, art isn't


~ Quite obviously, I have gathered no moss ! ~

mcfly's picture
Activity Score 50

Great work.

Krik Krak Krow's picture
Krik Krak Krow
Activity Score 39

'Fin' was better. 'The End' has one word too many.