Taxi, Afro

Agency Network: 
October 2012

The new Mercedes-Benz B-Class has so much space that it is the ideal taxicab.

Print advertisment created by Shanghai, Germany for Mercedes, within the category: Automotive.

Spacious. The B-Class Taxi.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Lisa Berger
Copywriters: Michael Spilker, Christopher Ruckwied
Illustrator: Max Kostenko / Lemonade Illustration Agency

Comments (17)

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DesignDine's picture
Activity Score 1313

Good one. Liked it.

certaintly's picture
Activity Score 3994

dont like the connection to a taxi cab

appealing art though

Show me the money's picture
Show me the money
Activity Score 356

Nice illustration. That's it.

ItMatters's picture
Activity Score 2167

It's different. Like it.

pierrelastname's picture
Activity Score 2869

very vey bad.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I liked it for its simplicity

Love creating ads..

NicoCiego's picture
Activity Score 1033

I feel like this Idea would be the first thing that would come to mind.

the_lizard_king's picture
Activity Score 1257

The art is really appealing... I see a good relation with the communication. Good job guys.

And then GOD said...
Let there be creativity!!!

Sof_Darv's picture
Activity Score 2

Loved the illustration, concept idea not so strong.

Klara K.'s picture
Klara K.
Activity Score 3343

Completely agree.

kleenex's picture
Activity Score 50602

The illustrations are great, BUTTTT only the sumo one really works though...

How many people have an Afro that LARGE or dog that big???

gioborde's picture
Activity Score 1387

Really?, was that comment for real?


mitali prasad's picture
mitali prasad
Activity Score 458

i didnt; get it,,,whats; the connection,,,between the hair and a mercedes benz?

thedesignaddict's picture
Activity Score 5403

Having worked on Mercedes-Benz for years, I have to say that this ad does not fit the band at all.

meistershalis's picture
Activity Score 144

Art direction is good. Idea is tad bit too forced; doesn't really fit in. Merc could have got a better job.

mitali prasad's picture
mitali prasad
Activity Score 458

please answer my question too,,,,,,

MattValenzuela's picture
Activity Score 224

it's the obvious to do when you think about the space. I saw the same thing for another car advertising about 3 years ago in my university... made by a student