Advertisement

Talk

Campaign
Agency Network: 
Published/Aired: 
March 2008
Mercedes Print Ad -  Talk

Also From This Campaign 2

Description

Print advertisement created by Ponto de Criacao, Brazil for Mercedes, within the category: Automotive.

Caption

Men talk about women, sports and cars. Women talk about men inside sports cars.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Log in or register to post comments

Highest Rated

krautland's picture

I once read that people don't actually admire drivers but solely the cars. translation: that girl staring at you driving a ferrari doesn't care about the person inside.

it's also a bland concept we've seen played out to oblivion.

krautland
Activity Score 3216
Art Director at erm... no calls please.
jazarah's picture

haha nice :)

jazarah
Activity Score 1262
Lip's picture

good!

Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions

Lip
Activity Score 234
Axxl's picture

Christiano Cangucu, what exactly was your job? The artdirection is by Jung von Matt/Alster. Photographer Uwe Duettmann...

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
miko1aj's picture

really? Think they had to put someone in the blank field. Or maybe he invented the idea for slogan. You never know.

miko1aj
Activity Score 3086
salamandos's picture

Like someone gives a shit about the art direction.
Someone had to insert the copy, right?

salamandos
Activity Score 1947
Art Director
Killer Kowalski's picture
Killer Kowalski
Activity Score 394
Copywriter
krautland's picture

I once read that people don't actually admire drivers but solely the cars. translation: that girl staring at you driving a ferrari doesn't care about the person inside.

it's also a bland concept we've seen played out to oblivion.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Crisp One's picture

Drive your penis! Buy a Mercedes!

Crisp One
Activity Score 2005
Other at New York
nile's picture

GOOD

nile
Activity Score 14
visualiser
creativearmy's picture

nice

creativearmy
Activity Score 24
rdyr
aadi's picture

Nice one!!

aadi
Activity Score 230
Copywriter
Umberto Vonspiel's picture

I love the copy! Good work.

-

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Mr.Abc's picture

... a very boring one.

Mr.Abc
Activity Score 50
Shanty Mathew's picture

Ah! Reminds me of good advertising...
Also, perhaps "in sports cars" would've sufficed.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Quink's picture

sexist. boring.

Quink
Activity Score 234
Copywriter
raverus's picture

hehe

raverus
Activity Score 1476
Art Director
copydriven's picture

Awesome! Awesome! Awesome! Great copy, well thought of! I love it.

copydriven
Activity Score 11
Copywriter
meripeich's picture

girls don't care about the car.. hey guys you will keep thinking the same and having same results. angela ribeiro.. what happens in Brazil with you girls??
anyway... could a girl by this car or they ask you to be a man? or could a man that doesn't talk about women, sports or cars buy it?

meripeich
Activity Score 22
Featured Content

Latest Collections

Advertisement