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Superfect

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.

Caption

Superfect
The E-Class Coupé

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
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Guest's picture

artistically awesome, but the concept is so worn out already :/

Guest
Guest's picture

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel are they serious? Made up English adjectives for a country that is Hebrew and Arabic? I'm not quite sure how this will sell cars, or high priced Mercedes Benz for that matter. Also what does language have to do with quality of a car or of that specific Benz model? Not much. Very lazy copywriting, and uninspiring creative idea overall.

Guest
alexander_bickov's picture

Love E-Class

alexander_bickov
Activity Score 3279
Guest's picture

the font type looks very sanitary pad...

Guest
Guest's picture

the font type looks very fmcg...

Guest
mikeelrapido's picture

Great car!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Juan Cabral's picture

Amateur.

Juan Cabral
Activity Score 709
Copywriter |

***
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And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

What did the folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv actually do here?
The Photography is by Jung von Matt / Hamburg - does one really need an AD and not one, not two, but three CDs for a headline and a subline?

Guest
ilovegreatads's picture

To answer Guest's question, 2 CDs wrote one part of the headline each. Which explains the strange coinage. The third CD wrote the subline.

ilovegreatads
Activity Score 312
Creative Director
Guest's picture

Super boring

Guest
Donald Draper's picture

I like it...

Donald Draper
Activity Score 137
Creative Director
Guest's picture

And by the way: The Art Direction (Photography) is made by Jung von Matt/Hamburg – together with Uwe Duettmann.

Guest
Guest's picture

In other words, if anyone should be taking credit for this ad, it's definitely not Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Shameful to take credit for someone else's work this way.

Guest
Guest's picture

It's nothing groundbreaking or super refreshing, but it suffices in keeping the company name fresh in everyone's memory which is basically what a large brand like Mercedes needs. As for the one who wondered why an English ad for a country that's largely Hebrew and Arabic, maybe it was an ad for an airport, business center, resort? The ad is decent, but nothing more either. 7/10.

Guest
silvi's picture

Boring.

silvi
Activity Score 4172
Copywriter
Blashyrkh's picture

Supercrappy JPEG

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

how can client acept this its pathetic

Guest
rainvalen's picture

nice car

rainvalen
Activity Score 23
Art Director at Korea
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