Agency Network: 
March 2008

Print advertisment created by Ponto de Criacao, Brazil for Mercedes, within the category: Automotive.

The shortest way between C and A isn't a straight line.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director / Illustrator: Cristiano Canguçu
Copywriters: Guto Araki, Angela Ribeiro

Comments (6)

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askon's picture
Activity Score 433

It's a curved line!!!

Good one!!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Lip's picture
Activity Score 234

it´s autocad?

Pedro Paes | Especial Cannes Lions

krautland's picture
Activity Score 3216

not true. the shortest way would be a straight line.

lame ad.

nice gaijin's picture
nice gaijin
Activity Score 815

Wow, this has to be the most boring Brazilian ad I've seen. Fail.

reactor's picture
Activity Score 294

The headline and the visual are more of a 'corporate image builder' of Mercedez. One can assume that there is no room for shortcuts in the company's corporate philosophy. The problem starts here- they are also trying to sell the 'New C63 AMG under the same umbrella. That does not jive with the headline and the visual. And the ad hasn't attempted to use the corporate philosophy in introducing the new C63.The ad is incomplete.


Adaddicted's picture
Activity Score 3435

Do they still need an ad like this?
Shattered details on every corner!
Would have been a much cleaner layout!!