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Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by BBDO, New Zealand for Mercedes, within the category: Automotive.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen
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Highest Rated

yun siang orangutan's picture

Makes me sleepy

yun siang orangutan
Activity Score 298
Singapore
yun siang orangutan's picture

Makes me sleepy

yun siang orangutan
Activity Score 298
Singapore
dutajehla's picture

Obviously you are not going to buy one!
Good copy, bad artdirection.

dutajehla
Activity Score 62
Creative Director
getconnected2001's picture

You read whole copy?
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http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
phoamcor's picture

Metaphor train wreck.

phoamcor
Activity Score 1284
matks's picture

In my opinion it is just a well-written brief. I'd be very pleased to be briefed this way;-) Insights are great, full info on the target behaviour, interesting language... Good job. I can't wait till it gets to the creative department.

matks
Activity Score 476
Advertising
Whitefang's picture

yawn

Whitefang
Activity Score 509
boyoboyitsfun's picture

Beautifully written.

boyoboyitsfun
Activity Score 147
Copywriter
vinaywins's picture

Good copy.
But...

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

adgoddess's picture

Well, I guess we all know what distinguishes Mercedes from other brands...

adgoddess
Activity Score 369
Senhora Kolossa's picture

wtf? makes me wanna make sleep.

Senhora Kolossa
Activity Score 483
Jung von Matt
wearmysocks's picture

Great copy!
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Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

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