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Shiftography - Nightshift

Campaign
Agency Network: 
Published/Aired: 
February 2014

Description

People in the Sprinter target group don’t do nine-to-five jobs. Night shifts, overtime and unscheduled events place new demands on human and machine every day. It’s a good job that the new Sprinter with six-speed gearbox adapts perfectly to the individual needs of its drivers. To show that it is on hand to make light work of hard tasks, we developed the first ever font to be generated from real gear change manoeuvres: Shiftography. To generate the font, we tracked the gear change manoeuvres during a courier driver’s night shift. A complete alphabet was created from the various gear changes. Watch the documentation: http://vimeo.com/85438562

Print advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Caption

Makes hard work easier to handle. The new Mercedes-Benz Sprinter with innovative ECO Gear manual transmission.

Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Art Directors: Sön Becker, Christian Baur
Copywriters: Jan Hoffmeister, Tim Esser
Account representative: Knut Simons
Postproduction (Film): Markenfilm Crossing GmbH
Producer: Martin Schön
Camera: Jakob Süss
Regie: Kai Klinke
Edit: Artur Boruch
VFX: Artur Boruch
Technichal installation: Adnen Abdallah
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Highest Rated

SmalltalkTony's picture

Love it

SmalltalkTony
Activity Score 220
Creative Director
Chikoshay's picture

Sorry. the font is just unreadable.

Chikoshay
Activity Score 313
Copywriter
SmalltalkTony's picture

Love it

SmalltalkTony
Activity Score 220
Creative Director
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