Pre-safe brake, 2

Agency Network: 
August 2012

Print advertisment created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Because some things dangerously attract each other.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger, Thomas Niederdorfer
Art Director: Georg Feichtinger
Copywriter: Dietmar Voll
Illustrator: Denis Mujakovic
Graphics: Iris Haberzettl

Comments (10)

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mitali prasad's picture
mitali prasad
Activity Score 458

i didnt get the ad,,,:(.what are they trying to say?

Bruno Souri's picture
Bruno Souri
Activity Score 10

I think it's a little confusing, guys.

CommandZ's picture
Activity Score 2498

The only thing I can get out of this is that this is another way of saying opposites attract. Ugh.

meistershalis's picture
Activity Score 144

I see where they were heading with this, but it's lost in translation.

goldi's picture
Activity Score 343

A magnet's magnetic moment.

ankitadv's picture
Activity Score 818


niko_17's picture
Activity Score 138

it's saying Opposites attract...good, to me not brilliant

mitali prasad's picture
mitali prasad
Activity Score 458

which opposites attract,,?

mazenokaily's picture
Activity Score 4

well it is an ad for a new feature in Mercedes the Pre-Brake something, so what they are trying to say is that because things attract etc... we created this new feature.. bla bla bla, terrible story telling, the pre brake thingy is written so small in the lower left part with no importance what so ever...

Ziggiy's picture
Activity Score 47

the positive and negative signs made this ad too obvious. and what are the cat and dog representing anyway?