Advertisement

Pram

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Caption

Brake Assist Plus. Extra braking force when you need it.

Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin
Log in or register to post comments

Highest Rated

she_kai's picture

it`s ok to be a small but smart idea,Brake Assist Plus is small too

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

Kind of a tough road to be doing 80 on, no?

Guest
Guest's picture

Ok. I don't get the numbers? And why is '0' laying down?

Guest
Emran Hayat's picture

concentrate on copy dude... speed declining 80-0

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Are you retarded......please don't comment when you have half a brain...

Guest
ADcoke's picture

nice, clear and works for me

ADcoke
Activity Score 160
buscando trabajo
sirvan's picture

Nice...very nice. But it's only ONE ad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Emran Hayat's picture

nice 1

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Emran Hayat's picture

nice 1

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

she_kai's picture

it`s ok to be a small but smart idea,Brake Assist Plus is small too

she_kai
Activity Score 221
Copywriter at TBWA
Davosk's picture

Good.

Davosk
Activity Score 4815
Art Director
Guest's picture

for me it look like crush

Guest
Guest's picture

scam! this never ran

Guest
Guest's picture

I'm sure it did. In some expat magazine. Probably the whole campaign in the same issue. With luck the client never saw it so no embarrassing questions.

The word scam is redundant btw. That information was obvious from the word 'Singapore'.

When I look at the work actually run for Merc here, and the sort of work that ends up in the award books for the client... well let's just say the real work is from Mars and the award work is from Alpha Centauri.

Guest
Guest's picture

Quote: "That information was obvious from the word 'Singapore'."

No, never saw it in any magazine here in Spore. Maybe I missed that expat mag you mention.

Have to agree full-heartedly on the work that ends up in the mags and papers: all rubbish, but who's gonna check if a campaign is for real or not. Cannes wants to cash in on entries so who cares.

Guest
alexander_bickov's picture

Nice, but not beautiful idea

alexander_bickov
Activity Score 3279
knockout3's picture

nice work! Hard to do good work for brakes

knockout3
Activity Score 56
Art Director
Guest's picture

if your car speed is above 80, I have doubt whether this Brake Assist Plus works or not

Guest
vipindhanurdharan's picture

Great..........

vipindhanurdharan
Activity Score 6
chennai
Jakarta Jack's picture

singapore, nuf said

Jakarta Jack
Guest's picture

I like these. And that's not just because there's no metal in the advert... ;)

Guest
Guest's picture

Can we stop with the giant numbers/letters? The Cannes judges overall really choked this year.

Guest
Migzter13's picture

Nice.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

gravity's picture

real nice idea. i liked it. i don't know why some people are obsessed with (or against) the abstract visualization of this ad, but it gives the message with a good sense of humor, and that just works for me...

gravity
Activity Score 181
Art Director at Sistemsensin
Featured Content

Latest Collections

Advertisement