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Penguin

Campaign
Agency Network: 
Published/Aired: 
August 2008
Mercedes Print Ad -  Penguin

Also From This Campaign 2

Description

Print advertisement created by Black Khaki, South Africa for Mercedes, within the category: Automotive.

Caption

You can never feel too secure.

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Typographer: Raymond de Beer
Client Managers: Nick Olivier, Anli Bosman
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Highest Rated

luisrivera11's picture

nice

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
luisrivera11's picture

nice

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
EGGO's picture

Don't penguins know how to swim?

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EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Bogeyman's picture

Yes, and that's where the joke lies. That's why the tagline is "You can never be too secure." Even if the Vito does what it's designed to do and does it exceptionally well, there's no telling when something might go wrong at any time during the vehicle's lifespan.

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

picopalqlea's picture

awful, not for mercedes.

picopalqlea
Activity Score 999
nicoB's picture

woah this is bad. Mercedes accepted this?

nicoB
Activity Score 129
CGilb09's picture

Way too borrowed interest. If I was just flipping through a magazine, I'd think it was an ad for zoo babies or something.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Shaka_Zulu's picture

The car is known to be safe... but now even safer - the maintenance plan gives an unshakeable sense of security. Personally, i like these...

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

eileensiow's picture

dont like the ad

eileensiow
Activity Score 12
workin in sony
Wordnerd's picture

this is an awful idea and it's badly photoshopped. and the tone is all wrong - this doesn't fit meredes at all

Wordnerd
Activity Score 6692
Copywriter
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