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Look to the side, 3

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

Look to the side without looking to the side.
Blind spot assist from Mercedes-Benz.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director: Felix Fenz
Art Directors: Alexander Norvilas, Michael Hess
Copywriters: Andreas Hilbig, David Wegener
Photographer: Klaus Merz
Artist: Jesús González Rodríguez
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MindDrift's picture

Great concept, greater execution

MindDrift
Activity Score 1170
Graphic Designer
italocr88's picture

muuuuuy recursero

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
gioborde's picture

y que quiere decir con eso??

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

arthor's picture

lullers. been waiting a year now for some dullard to find an idea they could tack this visual concept to. for those unaware, just google "side face illusion"

arthor
Activity Score 513
sirvan's picture

Yup. Once again this agency has used existing art to make their ads. This is all they seem to do.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

SusGonzalez's picture

They contacted me.

SusGonzalez
Activity Score 15
Photographer at UCAT
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
Hadrons's picture

Nice usage of this optic illusion.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture

done

advocate
Activity Score 268
Art Director at Philippines
miko1aj's picture

inspired by Fincher's movie picture; but i find it an good inspiration. Great visual.

  • http://www.therudytees.com/2012/01/09/the-girl-with-the-dragon-tattoo-...
  • miko1aj
    Activity Score 3086
    Roger Keynes's picture

    An idea, yes... but doesn't feel like a Mercedes' idea.

    Roger Keynes
    Activity Score 5498
    Copywriter |

    The Jobless Writer
    Will Think for Salary

    Roger Keynes's picture

    An idea, yes... but doesn't feel like a Mercedes' idea.

    Roger Keynes
    Activity Score 5498
    Copywriter |

    The Jobless Writer
    Will Think for Salary

    Wordfruit's picture

    great.

    Wordfruit
    Activity Score 1023
    Ron Burgundy's picture

    'bout time

    copy feels clunky, but that could just be the translation

    Ron Burgundy
    Activity Score 1630
    Art Director at Southern California
    salil.sharma's picture

    excellent

    salil.sharma
    Activity Score 2471
    Creative Director at India |

    Designer Don't Do Different Things
    They Do Things Differently

    misterwiebe's picture
    misterwiebe
    Activity Score 50
    Checho's picture

    Ogilvy Bogota has the same ad... well... it's the same client... but the visual it a little bit different. Anyway, great stuff!

    Checho
    Activity Score 308
    SusGonzalez's picture

    Inspiration? I'm the creator of this illusion.

    Check my flickr: Daaghcw And facebook: Jesús González Rodríguez Face illusions
    E-mail: gnz(dot)sus16@yahoo(dot)es

    Greetings from Venezuela.

    SusGonzalez
    Activity Score 15
    Photographer at UCAT
    orangeorange12's picture

    yesssssssssssssssssssssssss

    orangeorange12
    Activity Score 54
    Graphic Designer
    mady999's picture
    mady999
    Activity Score 3
    Art Director
    SusGonzalez's picture

    This is a copy. I'm the creator of this illusion.

    SusGonzalez
    Activity Score 15
    Photographer at UCAT
    reasonwhy's picture

    You're so arrogant, Erwin Blumenfeld might have kick you ass.

    reasonwhy
    Activity Score 147
    Art Director
    DigitalJess's picture

    Great Concept!

    DigitalJess
    Activity Score 2
    CABAZORRO's picture

    Concept???? stolen!

    CABAZORRO
    Activity Score 366
    graphic
    ffffffwhat's picture

    Sorry. This is thievery.

    ffffffwhat
    Activity Score 261
    Art Director
    prasadrishi's picture

    good copy

    prasadrishi
    Activity Score 115
    Marketing Manager at Bangalore
    goranflr's picture

    @ SusGonzales: I'm sorry to tell you that you're not the creator of this illusion. Maybe the creatives saw this illusion for the first time in your work, but the first time it was done was in 1945, by Erwin Blumenfeld, a famous Dada artist:
    http://kvetchlandia.tumblr.com/post/1159980696/erwin-blumenfeld-self-p...

    Now, if it's a copy or not: as soon as the image is attached to a concept that makes it become something else (gives to the image another image and another interpretation), it's not a copy. It would be a copy if it would have the same kind of photo with the same interpretation. It's like chemistry. Two elements bring something different as a result. The original item in this ad is not the photo or the illusion (of course), but the interpretation given to it, the concept attached to it.

    goranflr
    Activity Score 259
    Copywriter
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