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London

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Caption

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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philippertl's picture

Cool, I can see myself in that situation, haha :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

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Jumo's picture

Finaly arrived at destination, no ?

— Jumo

Jumo
Activity Score 592
Art Director |

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Jumo,
Art Director FP7 Morocco

sold's picture

finally someone saw the mistake they did.

totally agree, they just put the ad 'against' the benefit..
like: with our gps you will suffer, but you get the destination.

sold
Activity Score 3305
Copywriter
harrison bruce's picture

If Gahan Wilson art directed ads they would look kind of like these.

harrison bruce
Activity Score 112
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