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Kid

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Caption

Brake Assist Plus. Extra braking force when you need it.

Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin
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Highest Rated

Guest's picture

it works, and works well.

Guest
Guest's picture

it works, and works well.

Guest
Guest's picture

It Rox
I appreciate da idea

Guest
Guest's picture

Isn't this telling me what I already expect from brakes. Cooling looking visual, but it terms of what you're telling me, so what?

Guest
ivan's picture

If the brief says you need to talk about how good the brakes are, you can't change the brief. The creative's role is to come up new ways to show the same benefit that is communicated over and over by numerous different brands.

ivan
Creative Director at Ads of the World
Ginx's picture

It's really well executed. I'm curious how you did it?

Ginx
Activity Score 8
trism's picture

nice.

trism
Activity Score 24
Copywriter at Crush Advertising Philippines
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