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Brainsugar's picture

Don't you prefer the Guiness horses?

Brainsugar
Activity Score 1631
Copywriter
Garg0yle's picture

Don't you think showing horses for horsepower is done to death!

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

Davosk's picture

Bad photoshop work, they don't even look like horses. Anyway, Mercedes-Benz have done this with horses, as have other brands.
Why is NY flooding? Just not working.

Davosk
Activity Score 4815
Art Director
slithers10's picture

S&D
too much like the guinness ads for me.

slithers10
Activity Score 112
Student |

dk

elsija's picture

Looks like the car's about to drown...

elsija
Activity Score 10
Drik Picture Library, Bangladesh |

www.majorityworld.com

elitistjerk's picture

Yeah I bet they have shitloads of Guinness ads there in China, especially with YouTube banned.

elitistjerk
Activity Score 54
Planner
Disco Munky's picture

Eh?

Why is there a wave in the city?

Is it just there so they can use horses coming out of it?

Haven't they seen the Guiness ad?

There are too many loose ends here.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

the_executioner's picture

Another DENTSU fake?

Yip, looks like it to me.....

for these reasons:

1. Car is obscurred / half cropped-out ( for a launch ad ???? )

2. uses old Mercedes-Benz C.I ( R.I.P 2006 )

3. how can Dentsu Beijing have both Mercedes-Benz AND BMW as a client ?!!!

http://adsoftheworld.com/media/print/bmw_z4_coupe_lightning_2

......

-01/10

......

/delete

the_executioner
Activity Score 93
Creative Director
brainzed's picture

I thought Mercedes Benz was working with the BBDO network worldwide?

brainzed
Activity Score 652
Art Director
ramosraf's picture

Mecedes Benz does sell boats now?

ramosraf
Activity Score 115
Graphic Designer
slithers10's picture

S&D
yeah...but it still doesnt get away from the fact that it looks like a guinness ad

slithers10
Activity Score 112
Student |

dk

unaquestionediali's picture

student?

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
-----------------------------

elgrecones's picture

it looks so many things... but not horses...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Pogi5's picture

Horses? I see wild boars.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
ODoyle's picture

How come there's a pack of angry water swines playing in the rain?

Is this an ad for Mercedes power boats?

Haven't they seen the Guiness ads? geez...

ODoyle
Activity Score 260
Art Director
krautland's picture

this ad doesn't work at all for me. how are these horses showing the power of the car? are they pushing it? did they mean to visualize that little swell following propellers? that's a kinetic waste product, evidence of spent power. this isn't working.

krautland
Activity Score 3216
Art Director at erm... no calls please.
janekh's picture

i don't get this ad

janekh
Activity Score 5
Other
RM's picture

This ad is the Perfect Storm and it's gonna take a new agency to clean up the mess

RM
Activity Score 419
Copywriter
gonzohj's picture

Don't like it either, it doesn't look like a Mercedes ad at all.

By the way elitistjerk, we don't have youtube banned in China, I must recognize that it was for a week or so during the Tibet riots but not anymore, now we do even have Wikipedia and BBC... so no excuse for Dentsu.

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Puppie Poppie's picture

Yeah, it seems they are doing a lot of student work or fake ads in there.
Can't they do some real ads like my favourite agency in Beijing - O&M. Their 'Coffee Cup' for WWF is fantastic. It's my idea really.

Puppie Poppie
peak900's picture

I see no horses but dragons. It reminds me on Lord of the rings which I like much more than this ad.

peak900
Activity Score 211
Copywriter
Dedhie Rihadi's picture

yeah!! just student works..!! don't bothering on him, my friend...;p

Dedhie Rihadi
Activity Score 12
Jawa Pos Newspaper
Saatchi Makak's picture

Bad

Saatchi Makak
Activity Score 246
Singapore
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