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Hidden dangers, Volcano

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Caption

Detects hidden danger. The new Active Brake Assist 2® for Mercedes-Benz Trucks.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler
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somecopywriter's picture

Best of the 3. Nice stuff.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
nepotiums's picture

Good.

nepotiums
Activity Score 251
Copywriter
Hadrons's picture

An active volcano... seriously ?!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salamandos's picture

agree.. best of the series.

salamandos
Activity Score 1947
Art Director
gadgets's picture

4/10. Maybe next time it will be better. ;)

gadgets
Activity Score 1063
MicheleVirgilio's picture

Good ad.

MicheleVirgilio
Activity Score 2617
jponino's picture

i already saw this idea before but still, this is appropriate and good enough

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
juanmarino.arg's picture

The only danger arround here is the one who did this.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

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