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Hidden dangers, Dino

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Caption

Detects hidden danger. The new Active Brake Assist 2® for Mercedes-Benz Trucks.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Art Director: Walter Ziegler
Copywriter: Michael Schöpf
Illustrator: Walter Ziegler
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Ramat Ajala's picture

How can an enormous thing like a dino be hidden?

Ramat Ajala
Activity Score 794
Nike Diesel's picture

Old student idea, plus it looks like they've been highly influenced by this:
http://www.damnlol.com/road-signs-out-of-shot-2747.html

Nike Diesel
Activity Score 13630
Art Director
salamandos's picture

You are totally right.. again a case of internet "creativity".

salamandos
Activity Score 1947
Art Director
somecopywriter's picture

Love the art direction here. Good idea, simple and effective. But the volcano one was the only one that was even slightly realistic. Or am I over-analyzing?

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Hadrons's picture

Pictogrammes for truck drivers.... I found it a bit insulting.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cydeways's picture

thats because you're an angry elf

cydeways
Activity Score 2
Hadrons's picture

"An elf (plural elves) is a being of Germanic mythology.
The elves were originally thought of as a race of divine beings (wights, vættir) endowed with magical powers, which they use both for the benefit and the injury of mankind." wiki.

Thank you. (Although I still have to grow my hair longer & bleach it)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

If it detects hidden dangers, I'd rather see a visual showing it detect hidden dangers. This is just retarded.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

not working for me at all.

kleenex
Activity Score 51110
Web Designer/Developer
salamandos's picture

nice and subtle.. it's about the content of the warning sign.. which is only a small part of the real danger.

salamandos
Activity Score 1947
Art Director
gadgets's picture

nice and subtle but expecting more from a Mercedes agency

gadgets
Activity Score 1063
andylefty's picture

I'm not really understanding this.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jackmancer2017's picture

It's funny but if you think too long you realise it's not really making any argument. Besides, doesn't really feel like a Mercedes ad to me - more like Smart or Mini.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
salamandos's picture

I think it is a nice visual metaphor for a rather abstract safety technique.So no further argumentation is needed. I also don't understand why the ad should not work for Mercedes since there is a long established series of ads in this reduced graphic style.

salamandos
Activity Score 1947
Art Director
MicheleVirgilio's picture

Nice concept. I like

MicheleVirgilio
Activity Score 2617
ideas creator's picture

:/

ideas creator
Activity Score 87
kalpesh78's picture

dislike.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Roger Keynes's picture

Outsmarted.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Johnson.A's picture

Dislike. Doesn't represent the Mercedes brand..

Johnson.A
Activity Score 43
Ryerson
juanmarino.arg's picture

The only danger arround here is the one who do this.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

iambusy's picture

lame for mercedes

iambusy
Activity Score 2219
Copywriter |

busy.

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