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Agency Network: 
Published/Aired: 
November 2012
Mercedes Print Ad -  Frame

Description

Print advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Caption

The new generation of M-Class.

Advertising Agency: El Laboratorio, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Creative Directors: Carla Romeu, Jesus Lada
Copywriter: Arturo Benlloh
Art Director: Nacho Soria
Account Supervisors: Ana Conde, Clara Hernangómez
Account Manager: Santiago Martinez
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Grrrr's picture

I like it, but the "Author: M-Class" somewhat spoils it for me.

Grrrr
Activity Score 1961
Illustrator
certaintly's picture

this is SO fucking good!

certaintly
Activity Score 3994
metis's picture

Ouch

metis
Activity Score 413
Copywriter
glutamin's picture

this is brilliant.

glutamin
Activity Score 107
Other
talkingisfree's picture

Is interesting. That's all, nothing special here.

talkingisfree
Activity Score 2712
Art Director
Aitor Borras's picture

We should apreciate everything new on automotive, and that's it! ¡Felicidades a todo el equipo!

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

miko1aj's picture

Sorry – I don't understand.

miko1aj
Activity Score 3086
john ler's picture

There's something odd in selling a "new generation" with a 19th century painting...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
emiliete's picture

Enhorabuena chicos. Es cojonuda!

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

Certainly a new concept for a car company.

kleenex
Activity Score 51110
Web Designer/Developer
karruza's picture

This is sometimes that i dont like on car advertising, especially mercedes, for some of them, they didnt really convince the non users of the car, because in fact they didnt know the feature of it, and here, i totally agree with Grrr that atuhor : M-class does spoil the ad, and really nothing so special going on here

karruza
Activity Score 288
Lisbon freak's picture

Couldn't see another car company doing that. I kinda like it.

Lisbon freak
Activity Score 496
Creative Director at Toronto
mosho's picture
mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

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