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Four Seasons, 2

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by BBDO, Russia for Mercedes, within the category: Automotive.

Caption

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M
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Zane's picture

excuse me?

Zane
Activity Score 110
Copywriter at Madrid
trax's picture

nice idea...good execution

trax
Activity Score 4
metamorphosis
sp101's picture

same ad twice. this is not really touching. the art is ok.

sp101
Activity Score 137
advertising
karankal's picture

This is so 60's without any clever reason why.

karankal
Activity Score 52
Copywriter
SeanMartin's picture

Designers in the 60s wouldnt have done this. 70s maybe, when things were still experimenting. But whatever, it's not that great a piece. Better than the summer one, but not by much: still has the same typographic and layout issues.

SeanMartin
jomo's picture

Yup. I like.

jomo
Activity Score 62
ART DIRECTOR
clairec's picture

I think this headline is lazy and formulaic.

clairec
Activity Score 256
RM's picture

Yeah I agree with you Clairec but still I think it works for the ad, it's pure 'product and benefit'. What else would you write? Seriously...If you're gonna write a comment like that then back it up with your suggestion for all to see! ;-)

RM
Activity Score 419
Copywriter
slip's picture

Forced concept. Execution ummmmmm...

*****

slip
Activity Score 919
designer |

SJB

teenie's picture

How do you say "boo" in Russian?

teenie
Activity Score 1894
Copywriter
Dozer's picture

like the idea and execution!

Dozer
Activity Score 149
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