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Faucet

Campaign
Agency Network: 
Published/Aired: 
December 2008
Mercedes Print Ad -  Faucet

Also From This Campaign 2

Description

Print advertisement created by BBDO, Canada for Mercedes, within the category: Automotive.

Caption

The new BlueTEC engine turns exhaust into water.

Advertising Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Todd McLellan
Typographer: John Tisdall
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monicamexico's picture

Why do I care if it's turned into water? I'm sure it still pollutes. Give me the benefit.

monicamexico
Activity Score 830
Guest's picture

how about a glass of water from my car's ass..lol

or maybe they can place the technology on golf carts to reduce the amount of water needed to maintain a course.

Guest
desailly's picture

That is the benefit, you cretin.

desailly
Activity Score 470
Copywriter
Guest's picture

Ian Mac Killer?

Guest
mark3r's picture

Ok, I never do this, but: the top two commenters (asses) on top need to shut the hell up and think before typing. It turns exhaust into "WATER" not "Carbon monoxide/dioxide". hmmm gee... isn't that good enough?

The ad is ok.

mark3r
Activity Score 1949
Art Director at Scout
bill_boonie's picture

But, mark3r, didn't you know it's water that causes global warming? Not silly old carbon emissions! pssh!

bill_boonie
Activity Score 115
icandi communication
mark3r's picture

lol

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

agree with mark3r!!! not a very great ad, but nicely presented!!! Afterall ads are for the consumers, and this ad cuts through!!

Guest
Guest's picture

Laboured. Thank you for playing though.

Guest
Guest's picture

............... water world

Guest
Guest's picture

If they'd used a wateringcan for plants the benefit would be much clearer.

Guest
Sazarret's picture

If they'd used a wateringcan for plants the benefit would be much clearer.

Sazarret
Activity Score 130
McCann Erickson Bolivia
Guest's picture

Hej monicamexico!! put Your mouth near the exhaust for ten minutes and then write if you prefer water or fumes!!

Guest
Guest's picture

Ian Mac Killer?

Guest
Guest's picture

So if I follow this PoS on the freeway will it spray water all over my car?

Guest
Guest's picture

Umm BLUETEC is a diesel engine . . .

Only hydrogen fuels cells turn exhaust into water vapour . . .

This is terrible . . . Know your product before making an ad

Google Mercedes BLUETEC

Guest
Guest's picture

Mercedes BLUETEC Engines are diesel !!! The only engines that create water vapour are HYDROGEN FUEL CELLS!

This car does not create water vapour !!

Know your product before you make an ad . . .

Just terrible

Google: Mercedes BLUETEC

Guest
Alibisix's picture

The ad is weak on (1) BLUETEC indeed does not emit water as exhaust (2) No clear consumer benefit as to why water is the better "exhaust" (e.g. in cold countries, the roads would be slippery from ice formation (3) The chosen faucet as visual hook could be more modern-looking (e.g. Grohe style).

Alibisix
Activity Score 2
Creative Director
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