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Earring

Agency Network: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by RAREcreativethinking, Australia for Mercedes, within the category: Automotive.

M-Class. Superior Downhill Control.

Advertising Agency: RAREcreativethinking, Perth, Australia
Creative Director: Brett Wheeler
Art Directors: Brett Wheeler
Retoucher: John Cheese
Photographer: Allan Myles
Copywriter: Mitch Mitchell

Comments (18)

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Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Test drive of Manica

.-_'s picture
.-_
Activity Score 95

ohh.. that's her earing, i thought it was her bluetooth for a second..

Guest's picture
Guest

Same I thought...

tirthomitro's picture
tirthomitro
Activity Score 2758

too far fetched. looks like the creative team did not give a XXXX towards making the ad better!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Test drive of Manica

everartz's picture
everartz
Activity Score 7613

why is she sitting like a frozen pack of potatoes! this is so fake

| everartz |

Prof's picture
Prof
Activity Score 1449

i like the concept

Quite really.

just write's picture
just write
Activity Score 651

If anybody understood... please explain this idea.. i dint get a thing......

Guest's picture
Guest

the position of her earring suggest she driving down a very steep hill.

get it?

Guest's picture
Guest

wt about her hairs

Guest's picture
Guest

I really thought the same before

Guest's picture
Guest

i'm just happy they did three of these. now i can sleep.

thefakehuman's picture
thefakehuman
Activity Score 410

bad bad execution

- Life Feeds on Life -

danvertising's picture
danvertising
Activity Score 50

I thought it was bluetooth as well. Took me forever to figure out that it's an earing.

Good idea, not so good execution. Even the one with the glasses isn't very strong. The one with the neckless is the best one.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

ok, so the car is flying?

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Only Earring ???

Chaminda Rathnayake

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

The concept was half-baked and the execution was lacking in art direction. Like most other commenters, it took me forever to get that that was her earring and not some sort of Bluetooth-like device. A more straightforward approach to conveying the same concept might be better. The other two ads aren't so great either.

Guest's picture
Guest

The Idea is good but execution is not up to the mark. Doesnt do it for me .sorry !!

imosaddaq's picture
imosaddaq
Activity Score 71

Good one !

impossible is nothing !

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