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Dog

Campaign
Agency Network: 
Published/Aired: 
December 2012
Mercedes Print Ad -  Dog

Also From This Campaign 2

Description

A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.

Print advertisement created by Ogilvy, Colombia for Mercedes, within the category: Automotive.

Caption

Automatic safe distance. Distronic Plus.

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Highest Rated

mauroxxx's picture

I can edit mine also, see? ;)

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
MMO's picture

These are great. Kudos!

MMO
Activity Score 52
Art Director at BBDO Chile
jackmancer2017's picture

So there's a dog crossing that road in the middle of the bridge?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
bate_palmas's picture

Dude. Seriously? I mean...seriously?

Take a bit of a creative leap on this one.

bate_palmas
Activity Score 1479
Spanky's picture

Nice idea. But I don't think the ads do enough to communicate what the feature is. I didn't get it until I read the description under the ads.

Spanky
Activity Score 4899
Other
mauroxxx's picture

I can edit mine also, see? ;)

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Spanky's picture

If you're going to be a prick, it would help your cause if you at least had a clue what you were talking about. I was referring to the description under the ad, not the copy. The part that says, "A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident." Get it?

Spanky
Activity Score 4899
Other
mauroxxx's picture

Nice editing of your first comment, LOL ;)

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Spanky's picture

Look at the time and date on your comment. When you edited it, the time and date changed. Now look at the time and date on my comment. It never changed. Because I never edited my comment. Nice try, jackass.

Spanky
Activity Score 4899
Other
jorguess's picture

Great!

jorguess
Activity Score 46
Copywriter at Advertising
clauss1011's picture

Nature and creativity. Spectacular!

clauss1011
Activity Score 14
Marketing Manager at Freelancer
Nike Diesel's picture

This one is kind of easy, "A dog never catches it's tail", but the other one might be too far of a stretch regarding his connotations being fat and lazy. Even though it's easy to say a "a fat man never touches his feet", but who does anyway ;)
IMO, this one is really nice, the other one not so much.

Nike Diesel
Activity Score 13630
Art Director
incoming's picture

More notes have been taken, I love these.

incoming
Activity Score 107
Pratt Institute
eins-eins-null's picture

oh, come on! this is so fucking forced... plus: neither story nor sense. plus: the first metaphor i thought of was "a dog chasing his tail". it's really not good, guys and girls

eins-eins-null
Activity Score 896
Copywriter
MindDrift's picture

Do they really believe the average customer would get this?

MindDrift
Activity Score 1170
Graphic Designer
Liviu's picture

nice idea but this ads don't sell.

Liviu
Activity Score 4399
leugangen's picture

Great idea, but the execution is too complicated for someone that is going to look at this while flipping through a magazine or newspaper.

leugangen
Activity Score 65
tlc's picture

I would have loved to love those. I don't. Probably cause they re too smart for me.

tlc
Activity Score 64
Copywriter
marks1989's picture

Maybe thats's the big problem.. Advertisers always doubt about the intelligence of consumers. If we keep doing easy and light communication is not gonna have any impact on anyone, its easy to distroy something you have not create, but create... well... thats a different story.

marks1989
Activity Score 4
Art Director
jdiazcampisto's picture
jdiazcampisto
Activity Score 2
Copywriter
Roger Keynes's picture

Class.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Aitor Borras's picture

Señores. Simplemente esto me huele a premio. Gran concepto y visualización. Felicidades a todo el equipo.

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

Spoonfeederxxx11's picture

Fired!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
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