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Deer

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by BBDO, Czechia for Mercedes, within the category: Automotive.

Caption

Spots the danger before you do.
The Night View Assist by Mercedes-Benz.

Advertising Agency: BBDO, Düsseldorf, Germany / Mark BBDO, Prague, Czech Republic
Chief Creative Officers: David Mously, Jan Harbeck, Wolfgang Schneider
Copywriter: David Missing
Art Director: Daniel Haschtmann
Photographer: Jan Van Endert
Typographer: Daniel Haschtmann
Art Buyer: Lynn Sutliff
Chief Executive Officer: Dirk Spakowski
Group Account Director: Sebastian Schlosser
Account Supervisor: Jan Bubeník
Post Production: Sevengreen Picture Works
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mercedes's picture

This piece alone doesn't work. You don't see such lighting in a jungle. And you don't generally spot a deer inside the city, isn't it.

But the overall campaign thought is brilliant.

mercedes
Activity Score 181
Nike Diesel's picture

Could be close to a tavern next to a gas station, on the countryside.

Nike Diesel
Activity Score 13630
Art Director
alausa's picture

A well deserved gold.

alausa
Activity Score 1420
Creative Director at Noah's Ark
alausa's picture

A well deserved gold.

alausa
Activity Score 1420
Creative Director at Noah's Ark
somecopywriter's picture

Great stuff. This is a feature I would actually want on a car. Well dramatised benefit.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
denfilm's picture

very very beautiful ads

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

joelapompe's picture

I read "beer" :-)

joelapompe
Activity Score 3853
CommandZ's picture

The "Breathalyzer ignition system" is on next years model upgrade. ;-)

CommandZ
Activity Score 2498
Creative Director
kleenex's picture

Yes you do.

kleenex
Activity Score 51110
Web Designer/Developer
salil.sharma's picture

awesome campaign
its looking so good

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

the_lizard_king's picture

I really don't think a four five ad campaign based on bokeh lighting is really an attention grabber for me!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

andylefty's picture

Got a point there.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
zerocool's picture

done.

zerocool
Activity Score 455
AXAY555's picture

Oh Deer!

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
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