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Agency Network: 
Published/Aired: 
September 2008
Mercedes Print Ad -  Chess

Description

Print advertisement created by Black Khaki, South Africa for Mercedes, within the category: Automotive.

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Client Management: Nick Olivier, Anli Grobler
Production: Michelle Badenhorst
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Tron's picture

This guy looks squint.

Why is the logo so close to the helmet?

The concept says to me that the maintenance plan is for people that are overly protective to the point of absurdity. Hyperbole is good when it doesn't make the consumer look like a nerd?

Tron
Activity Score 174
Art Director
SeanMartin's picture

I gather the logo and the branding have pre-set positions used throughout their marketing materials, regardless of design of the photo. That's what it looks like, anyway.

The ad itself? :: shrug ::

SeanMartin
Guest commenter's picture

Have you ever worked at an agency?

Guest commenter
Guest commenter's picture

have you ever worked at an agency?

Guest commenter
SeanMartin's picture

Yes. Have you?

SeanMartin
Guest commenter's picture

What's your beef with squint people?

Guest commenter
Guest commenter's picture

i like it. squint, nerd, or not.

Guest commenter
Guest's picture

Nice ad.

Guest
blacksmurf's picture

ridicoulus.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Tron's picture

nice come back retard.

at least explain yourself.

Tron
Activity Score 174
Art Director
giorgino's picture

HA ! Ha! ha !

__

giorgino
Activity Score 60
Art Director at Freelancing |

______________________________________
www.georgegrosescu.ro

Guest commenter's picture

i also think it's a fun ad. i think it's part of a campaign for a new maintenance contract - additional safety for drivers, even if they think they may not need it.

Guest commenter
desailly's picture

Christ. Bit forced this, no?

desailly
Activity Score 470
Copywriter
Guest commenter's picture

Rather funny. Totally unexpected.

Guest commenter
STRTLRS's picture

He's thinking Benz.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

adman.king's picture

rubbish!

adman.king
Activity Score 51
Adman & King
Guest commenter's picture

I have seen worse ads than this. So-so.

Guest commenter
drunk dave's picture

Sooooo bad I cringed, I cried. Come on guys, you can do better than this.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Guest commenter's picture

from publicis? interesting.

Guest commenter
digifool's picture

The idea is Ok. The art direction is something to be desired.

digifool
Activity Score 264
Art Director
Guest commenter's picture

I agree. I idea is... OK...ish.

Guest commenter
Guest commenter's picture

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Guest commenter
Guest commenter's picture

These are okay. Not great. Different. Unexpected. Refreshing to see people trying to do Mercedes ads without vehicles for a change.

Guest commenter
Guest commenter's picture

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Guest commenter
Senhora Kolossa's picture

wtf?
seems to be not a professional work!

Senhora Kolossa
Activity Score 483
Jung von Matt
missed my turn's picture

So bad.

missed my turn
Activity Score 426
tantrik_indian's picture

Neither funny nor communicative

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest commenter's picture

I disagree. Made me smile.

Guest commenter
Osama Nofal's picture

Mercedes is going down

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Guest commenter's picture

The other two ads in this campaign were stunning. This one is sort of acceptable.

Guest commenter
Guest commenter's picture

Pathetic. First base.

Guest commenter
Guest commenter's picture

fun.

Guest commenter
Vipond's picture

the logos on the safety gear have as much prominance as the mercedes logo! and the chess pieces and positioning of them on board makes me think this wasnt a real game of chess now, was it?

direction all over the place!

bad enough ad without messing up simple little details.

Vipond
Activity Score 60
Guest commenter's picture

Brought a smile to my face.

Guest commenter
gwado's picture

eeeeek! good idea pathetic direction looks like a rushed job. Did it take like a second to visualize n execute?

gwado
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