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Blemish

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Shanghai, Germany for Mercedes, within the category: Automotive.

Caption

Don't make a big fuss about a little blemish on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge
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Boxey's picture

You say "don't make a big fuss..." and then show people who want to make a big fuss. Next.

Boxey
Activity Score 8879
Melaleuca In-House
dean viii's picture

That's bad thinking. It's showing the people in a fuss, and saying don't be like that. Perfectly makes sense. The real problem is that they're just bad.

dean viii
Activity Score 1686
Creative Director
Boxey's picture

I know it makes sense. You missed my point that it's easy and obvious to show people in a fuss and say don't be like that.

Boxey
Activity Score 8879
Melaleuca In-House
Hammad S's picture

What's wrong with that? I think that owners can connect with the feeling/image..
What bugs me is that this doesn't reflect the Mercedes-Benz style. Looks like smthing from a kids cartoon..

Hammad S
Activity Score 484
k.app.ad's picture

appreciate , this will work for mercedes toys..

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Taylormade's picture

Completely off brand voice. Would do more bad than good for the brand.

I'd also be surprised if that logo treatment weren't against brand guidelines.

If this is a student ad, it should be labelled accordingly.

Taylormade
Activity Score 408
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