Mercator Insurances
Description
This ad appeared in Belgian newspapers the day after very powerful storms caused widespread damage.
Creative Director: Dirk Domen and Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
The idea: seen before. But if it could really fit in (and made) in 1 day, its *****! Catching the right moment is (almost) everything
the idea is ok...but i think something is lost in the authenticity by using colour pics when the paper is in b&w.
The idea isn't compelling enough. You're showing the action. Why not imply it? I also think you should have chosen more sympathetic photos. Maybe photos of a pet, a house, a car, etc. This way you'll get that feeling you were going for in the ad.
Phuong Le (LEE)
LeAdvertiser at gmail.com
San Francisco. CA
Judging the idea... well... it's been done before. Still looks cool though.
C'mon don't be so critical. It's brilliant and done so quickly... they get points for that. Someone was on their toes!
Popular Reads
-
Clio Awards
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorld
Read More -
Clio Awards
#SheDrives Empowers Saudi Women to Get Behind the Wheel
Read More -
Clio Music
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’
Read More -
Clio Sports
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter Games
Read More
