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Agency Network: 
May 2012

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisment created by JWT, Argentina for Mercado Magazine, within the category: Media.

The largest trade partner of the European Union is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D

Comments (7)

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ABear's picture
Activity Score 194

I'm not a fan of the concept but I'm a fan of execution.

killazol1's picture
Activity Score 354

very very nice

MindDrift's picture
Activity Score 1170

Fresh execution. Love the plasticky look.

glira's picture
Activity Score 17


corina77's picture
Activity Score 30

shallow concept, amazing visual

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Linda série! perfeita

Bob08's picture
Activity Score 749

A bitter truth.