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USA-China Flag

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.

Caption

The largest trade partner of the European Union is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
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ABear's picture

I'm not a fan of the concept but I'm a fan of execution.

ABear
Activity Score 194
Creative Director at DDB hong Kong
killazol1's picture

very very nice

killazol1
Activity Score 354
MindDrift's picture

Fresh execution. Love the plasticky look.

MindDrift
Activity Score 1170
Graphic Designer
glira's picture

Cannes!

glira
Activity Score 17
Art Director
corina77's picture

shallow concept, amazing visual

corina77
Activity Score 30
Fernando Fernandes's picture

Linda série! perfeita

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Bob08's picture

A bitter truth.

Bob08
Activity Score 749
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