Advertisement

UK-Brazil Flag

Agency Network: 
Published/Aired: 
May 2012
Description: 

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisment created by JWT, Argentina for Mercado Magazine, within the category: Media.

The world’s sixt large economy is another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D

Comments (10)

Log in or register to post comments

Highest Rated

Fernando Montero's picture
Fernando Montero
Activity Score 121

7/10

talkingisfree's picture
talkingisfree
Activity Score 2712

BOOM

ABear's picture
ABear
Activity Score 194

Art direction of this one is the best in 3

chuckieT's picture
chuckieT
Activity Score 680

As ads, I think the messaging in this campaign is not quite as clear as it could be.

That said, I can't imagine how this art direction won't win a few big awards.

killazol1's picture
killazol1
Activity Score 354

very very nice

iamcreative's picture
iamcreative
Activity Score 262

NICE ART

gonndo's picture
gonndo
Activity Score 1094

The execution is amazing, I'm not convinced about the concept though...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

O mundo muda rápido de mais e as direçoes de arte tb! ainda bem! Parabéns!

Fernando Montero's picture
Fernando Montero
Activity Score 121

7/10

Corbeen's picture
Corbeen
Activity Score 1093

again flags?

vlads's picture
vlads
Activity Score 541

cannes!!!

Advertisement