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China-India Flag

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisement created by JWT, Argentina for Mercado Magazine, within the category: Media.

Caption

The top weapon importer is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
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Highest Rated

ABear's picture

Nice one!

ABear
Activity Score 194
Creative Director at DDB hong Kong
ABear's picture

Nice one!

ABear
Activity Score 194
Creative Director at DDB hong Kong
killazol1's picture

very very nice

killazol1
Activity Score 354
arvin's picture

nice execution.

arvin
Activity Score 341
kleenex's picture

Great on execution, not so hot on the copy.

kleenex
Activity Score 52582
Web Designer/Developer
abake's picture

Beautiful art-direction.
I think the copy is hurting because of translation.

abake
Activity Score 1262
RMG Connect Colombia
Fernando Fernandes's picture

Um trabalho de um artista! que belo! Parabens a toda a equipe criativa!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
ItMatters's picture

Nice.

ItMatters
Activity Score 2167
Javier Davis's picture

great art direction, but the idea........

Javier Davis
Activity Score 84
naghihimutuc's picture

slow clap. brilliant execution.

naghihimutuc
Activity Score 82
DGCS's picture

Nice

DGCS
Activity Score 410
Art Director
Thomas Ferdinand's picture

Great art direction.

Thomas Ferdinand
Activity Score 86
cvchitale's picture

what the fuck is this? does it mean that China will eventually goble up India?

cvchitale
Activity Score 1418
Copywriter
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