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Pants

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by The Martin Agency, United States for Mentos, within the category: Confectionery, Snacks.

Advertising Agency: The Martin Agency, USA
Executive Creative Director: Joe Alexander
Creative Director / Copywriter: Mike Lear
Associate Creative Director / Art Director: Dustin Artz
Senior Art Producer: Cindy Hicks
Executive Print Producer: Jenny Schoenherr
Senior Strategic Planner: Kevin Rothermel
Senior Account Executive: Stephanie Shaw
Account Executive: Beau Brown
Photographer: Todd Wright
Talent: modelogic [Wilhelmina]
Creative Imaging: Alice Blue
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Spanky's picture

I'm trying to think how these ads could be worse. And drawing a blank.

Spanky
Activity Score 4899
Other
alausa's picture

It's strictly running in InTouch, People and Us Weekly, while others will be in Maxim, ESPN etc, I think it kinda works in the context of the publications.

alausa
Activity Score 1420
Creative Director at Noah's Ark
advertising ninja's picture

there is a student-grade bravery in these... or a mockery targeting...what? is it the viewer? the ad industry? or the client?

advertising ninja
Activity Score 616
Art Director at brain, warsaw
sacrilegend's picture

Perhaps it was the intern's idea? ;)

But seriously, I wish I could find some merit in them, but I can't. This ad is as desperate as the publications it's running in, which may be the only thing remotely ironic or clever here. I just can't say that it's intentional....

sacrilegend
Activity Score 3394
Copywriter
bate_palmas's picture

copy is really weird

bate_palmas
Activity Score 1479
mareanx's picture

no way!

mareanx
Activity Score 196
Art Director at Freelance
kleenex's picture

I think the idea is going to work out.

kleenex
Activity Score 52582
Web Designer/Developer
feysal's picture

theres an idea there but the execution ...isnt really there

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

Richa Agrawal's picture

brave joke.

Richa Agrawal
Activity Score 324
Copywriter
MicheleVirgilio's picture

No for all the campaign. Too old concept

MicheleVirgilio
Activity Score 2617
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