Agency Network: 
August 2012

Print advertisment created by The Martin Agency, United States for Mentos, within the category: Confectionery, Snacks.

Advertising Agency: The Martin Agency, USA
Executive Creative Director: Joe Alexander
Creative Director / Copywriter: Mike Lear
Associate Creative Director / Art Director: Dustin Artz
Senior Art Producer: Cindy Hicks
Executive Print Producer: Jenny Schoenherr
Senior Strategic Planner: Kevin Rothermel
Senior Account Executive: Stephanie Shaw
Account Executive: Beau Brown
Photographer: Todd Wright
Talent: modelogic [Wilhelmina]
Creative Imaging: Alice Blue

Comments (10)

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Spanky's picture
Activity Score 4899

I'm trying to think how these ads could be worse. And drawing a blank.

alausa's picture
Activity Score 1420

It's strictly running in InTouch, People and Us Weekly, while others will be in Maxim, ESPN etc, I think it kinda works in the context of the publications.

advertising ninja's picture
advertising ninja
Activity Score 616

there is a student-grade bravery in these... or a mockery targeting...what? is it the viewer? the ad industry? or the client?

sacrilegend's picture
Activity Score 3394

Perhaps it was the intern's idea? ;)

But seriously, I wish I could find some merit in them, but I can't. This ad is as desperate as the publications it's running in, which may be the only thing remotely ironic or clever here. I just can't say that it's intentional....

bate_palmas's picture
Activity Score 1479

copy is really weird

mareanx's picture
Activity Score 196

no way!

kleenex's picture
Activity Score 51022

I think the idea is going to work out.

feysal's picture
Activity Score 2571

theres an idea there but the execution ...isnt really there

groovy baby!

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

brave joke.

MicheleVirgilio's picture
Activity Score 2617

No for all the campaign. Too old concept