Advertisement

Head, 3

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

Intolerably sour

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Priti Arora
Art Director: Priti Arora, Deelip Khomane
Copywriter: Tushar Pal
Account Director: Antara Suri
Retoucher: Deelip Khomane
Retoucher: Rajesh Salodkar
Illustrator: Deelip Khomane
Account manager: Parul Madan

Comments (13)

Log in or register to post comments

Highest Rated

zektz's picture
zektz
Activity Score 2

this looks like more of intolerably painful rather than sour! all elements used are of torture, is that what this product does, torture you? there is an idea there but needs more though! as goes with all the other executions

KimKong's picture
KimKong
Activity Score 198

I love these. The art is so bizarre that it forces me to take a closer look and read the copy, which I feel ties in perfectly to the product. It reminds me of the packaging for Warheads candy, which I imagine to be a similar product to these sour Mentos.It also has a touch of old MTV grotesque claymation art. I think the demographic for both may be the same. I think it's good that Mentos branched out from their regular advertising for this particular product offering.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Great illustrations. i like

zektz's picture
zektz
Activity Score 2

this looks like more of intolerably painful rather than sour! all elements used are of torture, is that what this product does, torture you? there is an idea there but needs more though! as goes with all the other executions

bobby666's picture
bobby666
Activity Score 1460

superb... classic... amazing... deelip u r beyond compliment

Hadrons's picture
Hadrons
Activity Score 6041

Great campaign to demonstrate the flavour.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

saherwafai's picture
saherwafai
Activity Score 114

great art and bold idea .. congrats

kleenex's picture
kleenex
Activity Score 50128

they all look great.

geraldanith's picture
geraldanith
Activity Score 97

Breakthrough art! Been following the work done for Sour marbels for 3 years.. Always better than the previous years'

neary jaclies's picture
neary jaclies
Activity Score 104

nice

manzoordesign's picture
manzoordesign
Activity Score 147

awesome ! awesome ! awesome !

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

salamandos's picture
salamandos
Activity Score 1947

very nice

adverlabs's picture
adverlabs
Activity Score 36

gr8 one...

mertos's picture
mertos
Activity Score 904

nice

Advertisement