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Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.

Caption

It's a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli
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M.Yoda's picture

Great campaign!!! Cannes runner-up.

M.Yoda
Activity Score 63
Art Director
gmint7's picture

:::J:::

I don't get the ad
can explain anyone?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gudeye's picture

Killer Ads! F* cool illustration!

gudeye
Activity Score 13
Crazy Prop
VioletYoshi's picture

The joke is the Mentos on the kids' faces, are supposed to be like zits. I don't know how that would make candy appealing, but this ad is adorable.

VioletYoshi
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