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Lava

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Grey, Hong Kong for Mentholatum, within the category: Pharmaceutical.

Caption

What the hell is pain?

Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung
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Highest Rated

Akshaya Singh's picture

Nice art .. and nice play of words in the tag line ... overall the idea was average for me .. and the fact that it's been done earlier as well is big minus... at least for me (http://adsoftheworld.com/media/print/aulin_hell)...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

vlwk's picture

I hope I don't go to hell for laughing at this.

vlwk
Activity Score 154
Mammoths-Not-Dead's picture

funny expressions on demons faces ))))

Mammoths-Not-Dead
Activity Score 414
Akshaya Singh's picture

Nice art .. and nice play of words in the tag line ... overall the idea was average for me .. and the fact that it's been done earlier as well is big minus... at least for me (http://adsoftheworld.com/media/print/aulin_hell)...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

MK6778's picture

Nice idea.

MK6778
Activity Score 36
Creative Director
creativegodown's picture

good idea, very good illustration, holds good for an antacid ad campaign, with some little twists to it.

creativegodown
Activity Score 252
purshotham's picture

Nice set of ads with fun touch...

purshotham
Activity Score 457
neary jaclies's picture

didn't understand the expressions

neary jaclies
Activity Score 104
gonzohj's picture

I see a strong cultural insight here that can explain the expressions, it is a link to the art of well known contemporary Chinese painter Yue Minjun (岳敏君).
http://www.saatchi-gallery.co.uk/imgs/artists/minjun_yue/yue_minjun_ba...
http://search.it.online.fr/covers/wp-content/yue-minjun-execution-1989...
http://www.oilpaintings-sales.com/images-big/yue-minjun/yue-minjun-bay...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

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