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Agency Network: 
Published/Aired: 
February 2009
Mensa Print Ad -  XXX

Description

Mensa International is the society for people whose IQ is in the top 2% of the population.

Print advertisement created by S4, Poland for Mensa, within the category: Recreation, Leisure.

Advertising Agency: S4, Poland
Creative Director: Norbert Wawro
Art Director: Peter Olszewski
Copywriter: Tytus Klepacz
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husayn's picture

done by Horliks.

Jwt India.

husayn
Activity Score 115
Art Director
Jet Propulsion Lab's picture

J mjlf ju.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Steviec's picture

A nice ah-ha moment, but I probably wouldn't have taken the second to work it out if it wasn't on an ad blog.

Steviec
Activity Score 126
Copywriter
Bundy Agency's picture

cnmd.

ats rshkk bnnk

Bundy Agency
Activity Score 597
Art Director
anotheropinion's picture

I don't get it.

anotheropinion
Activity Score 132
Advertising
jackmancer2017's picture

The website is written with every character being the following one in the alphabet. the W is replaced by X, the M by N, the E by F, etc.

So to give another example:
ABCD
BCDE

great add, but i wonder if it'll get a lot of hits. it's very easy to forget the website like this.

jackmancer2017
TRICKY's picture

EVBJ,HS

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

ska's picture

Don't you mean ETBJ HS?

ska
Activity Score 61
Copywriter at Mother |

____________________
Shoot the messenger.

Senhora Kolossa's picture

xug? seems to be a harvard-students work!

Senhora Kolossa
Activity Score 483
Jung von Matt
vishnu1's picture

the guy who did iq ad is a npspo :)

vishnu1
Activity Score 53
Creative Director |

Vishnu Vardhan

gmint7's picture

hs vnqjr
H khjdc hs!

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

vishnu1's picture

this advertising is only for that 2% ah. bollocks, why even do it in the first place.

vishnu1
Activity Score 53
Creative Director |

Vishnu Vardhan

jdog's picture

Fantastic!

jdog
Activity Score 58
The Firehouse
esia's picture

this ad is for normal people to understand whats mensa for. because its too simple for clever people.
if the target was to get new members for mensa the url should be: xyz.qjtzi.xbr
or even: xuz.ijhzs.xhr

someone there who can follow me ;-)

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Guest's picture

Of course. The presented letter travels from the actual letter by an increasing interval of one. In the first example you only go forwards, in the second you alternate forwards and backwards through the alphabet.

Guest
Guest's picture

perfect. may be you belong to the 2%. hehe

Guest
jdog's picture

Sorry my rating was wrong

jdog
Activity Score 58
The Firehouse
Jesperen's picture

I like it. Can't be simpler. And you gotta admit it is very mensa-esque.

Jesperen
Activity Score 12
Copywriter at core:workers |

Fewer words are always better

sneakyhands's picture

pretensa - decent ad though

sneakyhands
Activity Score 1857
Copywriter
Zeus's picture

I DONT GET THIS!!!

Zeus
Activity Score 906
somewhere
corporal_hicks's picture

There is nothing creative here sorry.

corporal_hicks
Activity Score 365
Art Director
eldeadevis's picture

Great for people whose IQ is in the top 2% of the population.

eldeadevis
Activity Score 306
Draftfcb México
owsianka's picture

I like it :)

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Guest's picture

nice one...

Guest
i_i's picture

k

i_i
Activity Score 229
Guest's picture

Bnbkdf hgjhk bf nm nmjkljo’k fgfuyiy ouilk gn hbnjgh gfghfh hgyjhyt.
jajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajaja

Guest
Guest's picture

Q: Where do intelligent women between the age of 12 to 50 go to?
A: menses international he…….haw………….bwahahahahahahahahhaahha

Guest
Guest's picture

BWAH HA HA HA HA HA

Guest
kant's picture

So many years ago, Stanley Kubrick named HAL in an fraudulent hommage to IBM. So many years ago,...

kant
Activity Score 130
Copywriter
punk's picture

Stanley Kubrick must be within the top 2% then.

Makes sense. Good ad.

Done!

punk
Activity Score 182

Done!

tytpol's picture

True.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

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