001 Step to prodigious healthcare

Agency Network: 
September 2009

Print advertisment created by Armando Testa, Italy for Meltin'Pot, within the category: Fashion.

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff

Comments (6)

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everartz's picture
Activity Score 7613

this campaign put me in a very confusing state of mind that the photography is really beautiful but the idea " if there is an idea" is bad!
so im asking you ivan, why do you publish such ads on AotW?

| everartz |

ivan's picture

Why do I post such ads? I'm not sure what you mean by "such", but I assume it means "ads that have an unclear idea but great execution". I post them because they are inspiring in terms of art direction or photography. It's also informative to know which art director/illlustrator/photographer can do a certain type of job that may be useful for your next job.

Btw, I think the idea is clear. It's a fantasy world. Mixing politics and sex with irreverent jeans culture. It's all about the feeling that this brand gives you, it's not a specific product advantage. It's an imagined advantage. It's an extrinsic value. That's how most fashion ads are.

Kenneth Dreyer's picture
Kenneth Dreyer
Activity Score 46

I guess this is one of those ads you have to know to brand to understand what it's all about?

Kenneth Dreyer

Guest's picture

dontl ike it

Guest's picture

This ads are silly and, for me, art direction is not good here...

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I really like them.
good, utterly bonkers art direction.

but is it a worry that a neckbrace is a necessity for both healthcare and banking??