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Agency Network: 
Published/Aired: 
October 2009

Description

Médecins Sans Frontières is one of the few aid organisations that have absolutely no political or religious agenda. They provide medical help to anyone who needs it.

Print advertisement created by Lavender, Australia for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Caption

Christian?
Buddhist?
Jewish?
Sikh?
Muslim?
Hindu?
Human.

Médecins Sans Frontières provides
emergency medical and humanitarian
assistance to people caught up in
disasters, wars and devastating
epidemics – regardless of their
race, religion or political conviction.
Your donations allow us to remain
impartial, enabling our teams to
get medicine, food, vaccines and
healthcare to those who need it
most, wherever they are in the world.

Advertising Agency: Lavender, Sydney, Australia
Art Directors: Mike Guegan
Copywriters: Mike Guegan
Photographer: Juan Carlos Tomasi
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mikeelrapido's picture

Message is great, but execution normal, nothing special.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Erm, I'd say it's been under-cooked on purpose.

Guest
Juan Cabral's picture

Clever approach.

Juan Cabral
Activity Score 709
Copywriter |

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

I don´t like photo. It´s the less emotional.

silvi
Activity Score 4172
Copywriter
Guest's picture

this photo is too posy, but really nice copy. With nice simple execution.

Guest
Yanay's picture

great campaign, and honest positioning.

Yanay
Activity Score 60
Creative Director
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