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Wall

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Lowe, South Africa for Medal Paints, within the category: Industrial, Agriculture.

Caption

The right colour matters

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Group Head: Christopher Charoux
Copywriter: Safaraaz Sindhi
Art Directors: Christopher Charoux, Ryan Jones
Photographer: Clive Stewart
Account Management: Sylvia Swart
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Highest Rated

mdb1974's picture

This one works well, the bubble is more appropriate than in the other ad. This one obviously has to have the bubble, the other would have worked better without it. Not a great pair, this one is literal in it's use of paint, the other is not and is kind of a one off, this one has legs..

mdb1974
Activity Score 411
Art Director
Marlus Lau's picture

Hey, this one is good! Very nice.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CuriousPencil's picture

Ah yes, this is great. Was disappointed they fell into the chameleon trap in the other iteration but this one, very lovely.

CuriousPencil
Activity Score 4225
Copywriter
Fawwad Shaikh's picture

Yes, thi one is really good.

Fawwad Shaikh
Activity Score 4
Graphic Designer
mdb1974's picture

This one works well, the bubble is more appropriate than in the other ad. This one obviously has to have the bubble, the other would have worked better without it. Not a great pair, this one is literal in it's use of paint, the other is not and is kind of a one off, this one has legs..

mdb1974
Activity Score 411
Art Director
CommandZ's picture

Much better than cliche chameleon.

CommandZ
Activity Score 2501
Creative Director
luispiter's picture

i like it... but is better the camaleon

luispiter
Activity Score 2756
comunication
kleenex's picture

Great idea.

kleenex
Activity Score 51737
Web Designer/Developer
Roger Keynes's picture

Yessss!

(And I'm wrapped to see no-one crapped on about ultrasounds and knowing the sex of her baby.)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Tspot's picture

While the chameleon might be cliche, I think it works better than this one. It's trying to be a very specific type of brown, which says more about the variety of paint colors than a choice between blue or pink.

Tspot
Activity Score 241
Copywriter
everartz's picture

the other one is better than this...
its clearer..

everartz
Activity Score 7613
Art Director |

| everartz |

Sdb's picture

very subtly done and is real good..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
jpv_11's picture

Muy bien!

jpv_11
Activity Score 11
Art Director
jpv_11's picture

Jajaja muy bueno!

jpv_11
Activity Score 11
Art Director
daloprete's picture

this is better, i like it

daloprete
Activity Score 50
Creative Director
bitebrands's picture

i bet the baby is a girl..

bitebrands
Activity Score 36
Buratillo Bayagbag's picture

This one is a bit forced. The one with the chameleon works perfectly. Why is a pregnant woman painting the walls? The fumes are toxic for a pregnant woman, and practically to everyone. Just my two cents...

Buratillo Bayagbag
Activity Score 2
Copywriter |

Bad copywriting makes for a great conversation.

MidasTouch's picture

Why girls = pink ; boy = blue? It kills me D:

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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