Awkward Moments, 3

Agency Network: 
September 2017

McGuigan Wines’ aim is to remind people to Bring a McGuigan. The irreverent tone behind this campaign spurs people to do just that by reminding them of a time when they didn’t or they should have! This atypical wine ad’s comedic tone is brought through by cringing in the faces of other wines! Just remember next time!

Print advertisment created by MKTG, Australia for McGuigan Wines, within the category: Alcoholic Drinks.

Next Time…Bring a McGuigan

Advertising Agency: MKTG, Sydney, Australia
Art Directors: Owen Kane, Michael Blumberg
Account Director: Erin Hunter
Photographer: Kenny Smith

Comments (3)

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Pencileye's picture
Activity Score 11


felipetozo's picture
Activity Score 28

no thanks

kleenex's picture
Activity Score 51022

I think it works, but even then a McGuigan Wine could have a bad year.