National Geographic

Agency Network: 
December 2009

Print advertisment created by DDB, Mozambique for MCEL MFW, within the category: Recreation, Leisure.

Discover the Africa you can't see on National Geographic.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro

Comments (9)

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TommyO's picture
Activity Score 1866

I had to watch all ads in the series, but finally decided to like it. So, I like it. Nice art work.

Hibon's picture
Activity Score 3734

Nothing new... just a nice "african style" artwork.

Simple ideas are the best !

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Of course this is new...Have you seen this before? The artwork is nice, the message is simple, as your tagline says (and I agree with you) "simple ideas are the best"

meraj's picture
Activity Score 216

liked da tagline

dollypoppin's picture
Activity Score 1423

Yes, liked the tagline too. Makes me want to check out African fashion.

"Nihil sub sole novum"

mikeelrapido's picture
Activity Score 1929

Africa has it's 5 minutes now..


Guest's picture

Making of the print campaign:

Hibon's picture
Activity Score 3734

Now i get it...great craft work, so nice print ad . (guys you should present the video with all the prints before) tks

Simple ideas are the best !

lalith.rajeev's picture
Activity Score 116

superb illustration