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Unbranded, Sundae

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Epic close-up images of McDonald's iconic foods with little or no branding.

Print advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler
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stke's picture

laziest ads ever

stke
Activity Score 274
Copywriter
morse's picture

No logo or words needed. Just instant craving.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mknapp2's picture

Most of them 'work', as in I can identify them as a McDonalds product, but the hot fudge sundae I would have no idea.

mknapp2
Activity Score 2
Public Relations
MisterTV's picture

10!

MisterTV
Activity Score 11
Creative Director
albinojc's picture

Lazy, but genius.

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

certaintly's picture

at first i thought "is this a joke ivan?" this is literally just a photo of their food

but when i realized there was no logo and you could still recognize it as mcdonalds, i thought "brilliant"

certaintly
Activity Score 3994
9701701@qq.com's picture

What's the matter with me?

9701701@qq.com
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

certaintly's picture

although someone in the other ad mentioned it's been done before...

certaintly
Activity Score 3994
mark3r's picture

In my opinion, it's brilliant. This is a great way to show off how strong of a brand MCD is. It's a visual "nuff said".

mark3r
Activity Score 1949
Art Director at Scout
Emanresu's picture

This is the only one I'm kind of iffy about. Is there something unique about a McDonald's sundae that separates it from any other restaurant or ice cream shop?

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
monoliz's picture

images of brand is also ad, lazy but strong when it works.

monoliz
Activity Score 1304
fcostausb's picture

There's something I don't understand. What is the reason for the MC Donalds show that your brand is strong? What is the relevance to the target?

fcostausb
Activity Score 173
Art Director
monoliz's picture

they secure space in minds of consumers

monoliz
Activity Score 1304
9701701@qq.com's picture

Yeah, just get one and eat it

9701701@qq.com
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

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