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Unbranded, French Fries

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Epic close-up images of McDonald's iconic foods with little or no branding.

Print advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler
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Highest Rated

advertising ninja's picture

If i saw it on a subway station, it stopped me... And i mightve think about going to mc donalds, because thats what i think, when i think about fries. Thats how these work.
Brave.
Great job.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
dotunbello's picture

Okay?

dotunbello
Activity Score 148
Copywriter
advertising ninja's picture

If i saw it on a subway station, it stopped me... And i mightve think about going to mc donalds, because thats what i think, when i think about fries. Thats how these work.
Brave.
Great job.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Chikoshay's picture

Been done in Israel for Aroma coffee 2 years ago.
http://mizbala.com/?p=5453
can't find the full campaign online.

Sorry

Chikoshay
Activity Score 313
Copywriter
Corbeen's picture

come on be serious and do not post something that has been done 50 years ago.

Corbeen
Activity Score 1093
pierrelastname's picture

zzzzzz

pierrelastname
Activity Score 2869
Copywriter
Lazarus's picture

Sacre bleu.

Lazarus
Activity Score 1536
Creative Director
Thpgould's picture

If you are aiming global, words are a barrier. Logo (arches) would be responsible and assure recognition. But, then, who needs recon when you're MickeyD?

Thpgould
Activity Score 2
Other at KSU |

Thomas Gould , Professor, Advertising, Kansas State University

uncertaintly's picture

Yes, it's McDonald's... But how boring is that?

uncertaintly
Activity Score 223
iboo's picture

probably the only ads of the entire adsoftheworld website which make you want to buy the product...

iboo
Activity Score 43
Emanresu's picture

I don't think this is an ad set on winning awards or to amuse the advertising community.

It's made to suggest to people where they might want to eat or pick up a snack while in commute.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
kleenex's picture

I say it will work.

kleenex
Activity Score 51110
Web Designer/Developer
samee9961's picture

me also think like you..

samee9961
Activity Score 26
Graphic Designer
toddy_drunkard's picture

Carcinogenic...

toddy_drunkard
Activity Score 50
Creative Director
samee9961's picture

this is a new way to advertising.. every brand trying to show there brand names,tags, and logos. but this ad they showing there product only..
i like that way.. coz it has lots of thing to think..

samee9961
Activity Score 26
Graphic Designer
reasonwhy's picture

good

reasonwhy
Activity Score 147
Art Director
VinnyLakselv's picture

Of course I gonna look at this ad if I see this in the street. The ad does what they need.

VinnyLakselv
Activity Score 110
Copywriter
new_Ogilvy's picture

Brave creative.

new_Ogilvy
Activity Score 112
Copywriter
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