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The world's most famous hamburger

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Published/Aired: 
December 2009
McDonald's Print Ad -  The world's most famous hamburger

Description

Print advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell
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SAM75's picture

Sorry, can anybody explain this for a new kid?

SAM75
Activity Score 220
sams's picture

old idea

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
rpanoop's picture

what the....?

rpanoop
Activity Score 138
Copywriter at Bahrain
bobby666's picture

sorry. unabale to decode the communication. please explain.

bobby666
Activity Score 1460
RMG Connect, India
jackmancer2017's picture

They replaced Big Mac with Most famous hamburger and Mcdonalds with Most famous hamburger restaurant.

It's not working lol, what a waste of money.

jackmancer2017
morse's picture

Bragging for no good reason. So what if it's famous? It doesn't make it good. Al Kaida is famous too, yet...

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SAM75's picture

Good point. But I still have problem with the idea. What's the meaning of that small white circle in a red background?

SAM75
Activity Score 220
satrianee's picture

What a self-confidence... I believe it works. Everybody knows what this ad is talking about.

But again... what an unfortunate choice of colors... It looks like cover of a Lenin's book : )

satrianee
Activity Score 3748
The Lion's picture

It's the colors that make it work. But you're right. It does look like a communist propaganda poster.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

vidya.shankaran's picture

:) good one there... Like the cover of Lenin's book :)

vidya.shankaran
Activity Score 724
dlue's picture

genius... i see the burger thats not there and the logo thats not there... and all this beautiful psychological work for a simple price message... nice though similar has been done before, this is a nice offering and works

dlue
Activity Score 342

cheers,
dlue

Emanresu's picture

This ad brings a student brief in the Exhibition section to mind. This would be alright as a student assignment if you wanted no visuals or logos to be used. However, I would question if this was the one and only idea and the CW and AD simply decided to stick with it.

I automatically thought McDonald's when I seen the thumbnail and that goes to show how powerful their marketing image is. I think it works, but I feel as though it's missing something or something is just not right about it.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Wordnerd's picture

meh.. some ideas are cool until you actually do them

Wordnerd
Activity Score 6692
Copywriter
soulsentwine's picture

It works when it have something to back up it's self confidence.

soulsentwine
Activity Score 86
Dokuz Eylul University American Studies Department
krautland's picture

the hamburger at mcd does not cost four euros. nowhere in the european union. the big mac doesn't either. I smell a fake.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

Guest
funky_frogii's picture

The worlds most famous comment..."DONE BEFORE"

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

soulsentwine's picture

:)

soulsentwine
Activity Score 86
Dokuz Eylul University American Studies Department
lalalax3's picture

I for one enjoyed the ad! had to read it.. but i think that's kuz my screen's colour is a little off! I had to create an account to defend this ad :)
not quite sure about the 4 euro thing either though! haha

lalalax3
Activity Score 2
Super Muhtar's picture

an alternative tv spot for burger king:

a young man comes into burger king. He orders a whopper. He looks to the bill.
Then he shows this ad and says:
"hey, hey! I think there is a mistake. You say hamburger is only 4 euros?"

Super Muhtar
Activity Score 267
vidya.shankaran's picture

:) so happen-able...

vidya.shankaran
Activity Score 724
silvi's picture

I think this is brilliant. Only McDonalds can do it. They now it.
No logo, no photo. A big brand everybody recognize.

silvi
Activity Score 4172
Copywriter
papajohn's picture

The Big Mac is 4 euro in Sweden (39.00 sek).

papajohn
Activity Score 90
Copywriter
krautland's picture

wow, seriously? it's less than 3 in germany.

krautland
Activity Score 3216
Art Director at erm... no calls please.
papajohn's picture

Sometimes it´s 36 crowns, sometimes its 39 crowns.
Who care´s that has nothing to to with the ad, I guess.

papajohn
Activity Score 90
Copywriter
Migzter13's picture

simple. it's just saying that the "world's most famous burger" is cheap as hell.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture

+self confidence or over confidence ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

gabrielster's picture

What I like in this ad is it's tiny bit of sarcasm: it actually made me recognize McDonald's without using any 'traditionally important' brand elements: logo and product.
It's a simple yet still amusing 3-sec puzzle to be solved. I think the white price sticker design is just following the 'nu skool' graphic design trends.

gabrielster
Activity Score 3
Budapest University of Technology and Economics - Visual Communication BA
Guest's picture

Re: previous comments; this is a real advert.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

Guest
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