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The Real Milkshake

Agency Network: 
Published/Aired: 
April 2009
McDonald's Print Ad -  The Real Milkshake

Description

Print advertisement created by DDB, Finland for McDonald's, within the category: Food.

Caption

The Real Milkshake.
McDonald's i'm lovin' it

Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
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Highest Rated

Guest's picture

cague de risa, buena!!

Guest
Guest's picture

BWAHAHAHAAAAA!
clever ;) made me laugh

Guest
brandsurgeon's picture

The weight of the cow would stop it from shaking on the tramp or am I missing the point here?

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Olafski001's picture

come on man, it's just funny
who cares about the weight of the cow...

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

The teddy bear in your picture has no limbs and therefore the bandages it wears are pointless. Am I missing the point here? I feel sorry for anyone who has to watch movies with you.

Guest
brandsurgeon's picture

Is my pic an ad? Your points are pointless, my dear.

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Guest's picture

You're one of those Debbie Downer know-it-alls who feels the need to correct everyone, aren't you, hon?

Guest
Guest's picture

brandsurgeon has a valid point. Mcdonalds should not bother with ads like this anyway, its a waste of money, as well as opportunity.

Guest
brandsurgeon's picture

I get the joke, man. I'm just stating my opinion.

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Olafski001's picture

so am i...
:-)

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

the trampoline doesn't communicate "shake" at all.

Guest
dlue's picture

who cares how heavy the cow is... if it seems a bit implausible then it makes it funnier... and if it makes you smile then its on brand

dlue
Activity Score 342

cheers,
dlue

Guest's picture

This ad could easily have any other fast food vendor's logo replace the McD logo and it would still work.
Nothing about it says "McD" other than the logo.
Saccharine cuteness in a "we really have nothing else to say" kind of way.
Maybe that's all this is supposed to do, be the sugar (cow funny ha ha) that helps the medicine (logo) go down.

Guest
AXAY555's picture

but no fastfood vendor has done it so why bother... & try to imagine with any other brand it might not work.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

but no fastfood vendor has done it so why bother... & try to imagine with any other brand it might not work.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

saaale duro ke kam pe comment mat mar ..... khud kuch kam kar.....

Guest
Guest's picture

Ever heard of the word METAPHOR.....its amazing when its used.

Guest
Guest's picture

i think there is something missing in the picture or the idea is just too forced..

Guest
franksandres's picture

Que vaca tan deliciosa.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Guest's picture

Cool but funny

Guest
Guest's picture

Boo hoo the cow is too heeeeeeavy. OMG, it is soooo unrealistic.

Good & Funny.

Guest
shahidali's picture

the concept is nice and orignial. plausable. however, this ad does not have any element that McD owns. Put any other fastfood brand's logo in this, and it becomes the ad of that brand.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

lovely and absolutely funny..

Guest
salamandos's picture

lovely and really funny... hope it wins something.

salamandos
Activity Score 1947
Art Director
qd's picture

i looked at the visual... said in my head, "what the hell??"... then read the line and laughed out loud. i might be going out on a limb here, but i think that's what consumers will do. and if they do, they just might remember the ad and the message. what i'd say is, good work for putting the golden arches on the idea before anybody else.

qd
Activity Score 20
Creative Director at publicis caribbean
Guest's picture

Louder laugh with a jumping cow.

Guest
Guest's picture

There you go. That is frigging funny, fresh approach

Guest
Guest's picture

Funny and original

Guest
DJVassallo's picture

excellent, clever, funny.... ah BTW trampolines are the most common kids & teenagers (and others not so young) entertainment at Finnish houses during summertime, that´s why makes a lot of sense in Finland...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

It's funny, that's all!

Guest
Guest's picture

What about the shadows? The cow, the trampoline and the trees in the background have shadows made by three different suns. Great execution guys!

Guest
Guest's picture

willy wonka's joke

Guest
Guest's picture

Someone Said the Trampoline does not communicate the term "Shake".. .. I Guess you never jumped on one

Guest
circlel's picture

wicked wacky concept! I want to see what they do for different flavors of milkshake!!!!!!!!!!!!!! ahahahahaha

circlel
Activity Score 65
Other
circlel's picture

some nite club can make a spoof... I'm sorry did I just say that? blah~

circlel
Activity Score 65
Other
Guest's picture

this is just plan funny, and gets the idea across, don't get too literal!

Guest
Guest's picture

nice concept.... would be nice to see cow in an actual bounce... less static.

Guest
Emran Hayat's picture

that's cute & funny :o)

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

NomadDCLXVI's picture

Despite the fact that I don't like this brand and it's products very much I must admit that this ad is absolutely cool!
Cheers to DDB Helsinki!

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

cague de risa, buena!!

Guest
Guest's picture

Be careful- if you let the cow jump too long you'll get wipped cream insted of a milkshake.
And to ad flavour: feed the cow with strwberries or bananas- or just whatever you like....

Guest
Marc-Carillet's picture

I love milkshake.......

Marc-Carillet
Activity Score 21
randimamuha's picture

Amazing idea and wonderfully executed

randimamuha
Activity Score 22

Shiply on Linkedin.

velle's picture

omg, i chuckled so loud... and i'm was in the middle of a meeting with the big bosses.

velle
Activity Score 1550
Copywriter
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