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Agency Network: 
Published/Aired: 
January 2007
McDonald's Print Ad -  Ski-Jump

Description

Print advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Caption

Official sponsor
Torino 2006

Advertising Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Robert den Bremer
Art Director: Edward Romunde
Postproduction: Souverein
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Highest Rated

thecharles's picture

McDonalds getting involved with sports makes me mad. They are the complete antithesis of health and activity.

thecharles
Activity Score 104
Graphic Designer
val's picture

just take a look on joelapompe.net

val
Activity Score 93
Other
jennywhx's picture

so that is the ski-boot? i don't know what's tat until i look at the title.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

priyankvarma84's picture

Weak

priyankvarma84
Activity Score 16
Graphic Designer
Desi's picture

Too many of these have been done.

Desi
Activity Score 1042
Justin's picture

Contrived & overly done.

Justin
Activity Score 176
Art Director
theassailante's picture

forced... and i dont think they put their feet so close together..

theassailante
Activity Score 234
Other
thecharles's picture

McDonalds getting involved with sports makes me mad. They are the complete antithesis of health and activity.

thecharles
Activity Score 104
Graphic Designer
slim's picture

Everyone here went nuts over those 'McDonalds store opening soon' ads posted a short while ago, and this is essnetially the same idea. Can somebody pls explain the difference?

slim
Activity Score 1047
Copywriter
Tomasz Rybak's picture

great!

Tomasz Rybak
Activity Score 29
Graphic Designer |

I'm looking for a job.

gopalgoud's picture

idea is not clear enough

gopalgoud
Activity Score 38
Art Director
MarkChan's picture

not strong.

MarkChan
Activity Score 18
gonndo's picture

maybe with a good copy.........

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

LeeHarvey's picture

Well, it won an Epica-award (and was finalist in Cannes), so there must be something good about it.

LeeHarvey
Activity Score 3045
Creative Director
A stranger abroad's picture

I personally like this. Yes, the whole 'what can we make the arches look like' thing is the new first idea, but this made me smile.

I just don't get the 'not clear enough' or 'what are they supposed to be' comments. It is clear and instant that they are ski tips.

A stranger abroad
Activity Score 427
Copywriter at Singapore
thedesignaddict's picture

Fantastic.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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