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Robot

Campaign
Agency Network: 
Published/Aired: 
March 2013

Description

Print advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Caption

Big ones, small ones, this way up ones and of course, the red one.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Art Directors: Guy Moore, Tony Malcolm
Copywriter: Tony Malcolm, Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Director: Vince Squibb
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Andrej Troha's picture

McDonald’s, are you selling boxes or food?
Then again, since your food tastes like cardboard, this is quite accurate.
Plus: why only three in series? Why not 12 or 30?

Andrej Troha
Activity Score 613
lexain's picture

connects with the kids I believe

lexain
Activity Score 58
Art Director
imagineit's picture

Love the insight :)

imagineit
Activity Score 550
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