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Open Late - Sundae

Agency Network: 
Published/Aired: 
September 2017
Description: 

Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.

The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.

This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.

Print advertisment created by TBWA, France for McDonald's, within the category: Food.

Open Late

Advertising Agency: TBWA\Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Agency Managers: Luc Bourgery, Jonathan Serog, Julie Montagné, Magali Couturier
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriters: Antoine Gauquelin, Antoine Colin
Art Director: Bruno Bicalho Carvalhaes
Photographer: Helmut Stelzenberger
Art Buyer: Julie Champin

Comments (2)

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crownedfilter's picture
crownedfilter
Activity Score 426

Great print campaign! + for art direction.

kleenex's picture
kleenex
Activity Score 50174

I want all three of them.

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