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Newcomer

Agency Network: 
Published/Aired: 
October 2010
Description: 

Print advertisment created by DDB, Hungary for McDonald's, within the category: Food.

What are you doing, McChicken?
I'm trying to look as weird as the newcomer.
New! McWrap
A new member of the family

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriter: Giovanni Pintaude, László Hevesi
Art director: Rodrigo Fernandes

Comments (13)

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deadlinecanwait's picture
deadlinecanwait
Activity Score 109

Sweet :)

Guest's picture
Guest

Thing's life. Love it! :)

Guest's picture
Guest

Thing's life! Love it. :)

jackmancer2017's picture
jackmancer2017

Hehe, simply funny ;-) makes you look at the food.

Billoughsby's picture
Billoughsby
Activity Score 5144

I have a weakness for this series.

The basic thing may have been done before, but if so, no biggie. When the writing is sharp, not a problem.

That's it.

Guest's picture
Guest

I'm surprised they used the name "McWrap" since it sounds so much like "McCrap". The ads are just okay for me.

Billoughsby's picture
Billoughsby
Activity Score 5144

LMAO. Good point!

That's it.

Dzsoi's picture
Dzsoi
Activity Score 8532

In Hungarian, 'crap' means sh*t ;) I mean, it means nothing.

Crystal Clear's picture
Crystal Clear
Activity Score 83

"McCrap" makes sense only in the states, probably not in Hungary

Guest's picture
Guest

Boa Rodrigo! Gostei da direção de arte.

Guest's picture
Guest

Like the whole campaign

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like this one more from the whole serie

Guest's picture
Guest

Bravo!!! Bold campaign.

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