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Living Room

Campaign
Agency Network: 
Published/Aired: 
November 2006

Description

Print advertisement created by TBWA, Chile for McDonald's, within the category: Recreation, Leisure.

Advertising Agency: TBWA/Frederick, Chile
Creative Director: Miguel Angel Barahona
Art director: Gabriel Gómez
Copywriter: Miguel Angel Barahona
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slim's picture

Brilliant! Not only is it lateral and simple, it does something which so many 'creative' ads nowadays fail to do - it incorporates a convincing argument why you should actually buy/use the product.

slim
Activity Score 1047
Copywriter
ALAA's picture

YES.. I agree with you.. The worst thing in party's is the chaos after it and the some damages for you furniture... Thats why I heat to have it in my house.. I love the camp. It make sense.

ALAA
Activity Score 441
Art Director
the_dejawoo's picture

i love it.

the_dejawoo
Activity Score 98
Copywriter
back2b's picture

I thought it was misleading. By reading "Happy Birthday McDonalds" my first thought was that McDonalds itself is celebrating theirs.
That's why I was puzzeled at first sight.

Can't say "I'm lovin' it" but I agree that the message (after realizing my mistake) is convincing.

back2b
Activity Score 191
Other
nish's picture

You got a very valid point.

nish
Activity Score 96
Creative Director
Pila's picture

Brillant. I it will make you stop hosting birthdays at home.

Pila
Activity Score 177
Art Director |

Pila

gbroom's picture

cool ad.

gbroom
Activity Score 6
Art Director
Mtl Dave's picture

So good. Relevant and nice.

Mtl Dave
Activity Score 274
Other
nemesis's picture

I think this one's the best of the three, with all the glass and stuff. I love it! (no pun intended)

nemesis
Activity Score 765
Creative Director
act's picture

couldve been better.

act
Activity Score 535
Art Director
act's picture

how do i know if its before or after the party?

act
Activity Score 535
Art Director
AhBeng's picture

You don't know ads, that's why.

AhBeng
Activity Score 8
Creative Director
Saltinass's picture

Good one. It doesnt matter if it´s after, before or even during the party it´s irrelevant

Saltinass
Activity Score 48
Copywriter
popdistortion's picture

Took a bit longer than usual but it's a great little insight.

popdistortion
Activity Score 1592
Boony wants a beer's picture

Very very cool.

I love the contrast between the cleanliness and order of the scenes against the party feel that the line and logo etc manage to create. That little corner somehow manages to conjure images of little 5 year old bastards tearing things to pieces. And I'm not sure if it's the words, the art direction, the fact that I (and everyone else) know what kids are like at parties, or a combo of all three that conveys that, but it works a treat.

Boony wants a beer
Activity Score 380
Art Director
accident's picture

I'm with you back2b - I think the line is misleading. Most consumers will only read Happy Birthday McDonalds as they flick past. And who gives a toss about that?

But it is a nice insight and a reward for those that pay attention. It resonates with me cause I spilled chocolate thickshake everywhere when I had my 24th bday party at Maccas. But I didn't throw those gherkins, truly.

accident
Activity Score 36
Copywriter
Jet Propulsion Lab's picture

I totally agree with you and back2b.
Have to admit I had to spend some time on this one, solely because the line threw me off completely. That frustrated me a little. I don't know if they tested this ad first, but it obviously did not confuse anybody at the agency.
This campaign is one word shy of near-perfection.
And the word is "at".

Very nice work nonetheless.

Jet Propulsion Lab
Activity Score 10679
Copywriter
braindrain's picture

Fantastic. Sure, you have to think for a second, but the payoff is well worth it. This is what advertising is about: finding a unique way to connect with your target. Definitely award-show worthy.

braindrain
Activity Score 240
Copywriter
lara's picture

IDEA is gr8 but application is complicated it could have been more easily understood if sum caption like "Party grace is here.....Party at Mc.donalds" or sumthing like "Only party.... no party left overs" were thr well
at 1st I thought it is celebrating its own b'day

lara
Activity Score 114
Copywriter
Mo's picture

yeah...they should have had a better line.

Mo
Activity Score 648
Art Director
the.adnerd's picture

love it
sharp thinking

the.adnerd
Activity Score 160
muscus's picture

wat makes this ad so special?

muscus
Activity Score 94
Client Servicing |

Be good!

A stranger abroad's picture

:-) Good stuff.

A stranger abroad
Activity Score 427
Copywriter at Singapore
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