Lettuce CV

Agency Network: 
October 2010

Print advertisment created by FP7, United Arab Emirates for McDonald's, within the category: Food.

Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous

Comments (5)

Log in or register to post comments
morse's picture
Activity Score 18024

This one is clean and nice too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
Activity Score 310

I love the idea, and the execution is clean and attractive, but there's something missing. I think the copy is too factual and (ironically) flavorless. This ad would benefit from more cleverness and humor in the resume itself.

Billoughsby's picture
Activity Score 5144

Agree with the both of you.

I think you're right about the something missing, JG. The basic idea might prompt a smile, but the actual implementation is a dry, literal haul. Where's the wit?

That's it.

Guest's picture

the thing missing from these ads is all the fat people around the world who don't even have to get out of their cars to order a meal. Ronald and his army are trying to pull the wool over the eyes by saying their food is healthy. do a simple test, go into any mcdonalds and count how many fit-looking people you see. they are selling obesity and people are buying.

Bitty86's picture
Activity Score 71